What Sells a Home?

Five determining factors in the value of your home:


Recent Sales

Comparable homes in the one which have recently sold one how buyers and their agents will determine the for market for your home.



"Location, location, location." This remains one of the most important factors in determining the value of your property. Is your home is a desirable neighborhood or close to amenities like parks, lakes, beaches, shopping, hiking/biking trails? This will all come in to play when evaluating and marketing your home.



The condition of your home affects the price and the speed of the sale. Prospective buyers often make purchases based on emotion, so first impressions are critical. We will advise you in optimizing the physical appearance of your home to maximize the buyer's perception of value. It is very important to address and repair any issues with the home PRIOR to listing. Always try to view your home from a potential buyer's view. Would you be interested in your home? Why or why not?



Prospective buyers are going to compare your property, both condition and price, to other active listings in and around your area. In order to get buyers' attention we will price your home right and prepare it to stand out amongst other listings.


Current Market & Timing

Property values are determined by the current real estate market. Because we cannot manipulate the market, we will collaborate on a pricing and marketing strategy that will take advantage of the first 30 days your home is listed. This is the most valuable window of opportunity, when buyers and their agents first discover the property, and are most likely to visit and make offers.

Marketing & Selling Your Home

First and foremost, it is so important to price your home appropriately. We work with sellers to not only understand their financial goals, but their motivations and timelines for selling. We also educate our sellers on how their home's condition, the current market, and comparable properties collectively determine an appropriate listing price for their home to sell, not sit.

Preparing and marketing our sellers' homes are also key to a satisfying sale. We actually give our sellers homework to clean, organize, and to perform any deferred maintenance in order to prepare their home for professional staging and photography. When we add creative and intelligent marketing - the end result is a home which will "stall the scroll" as buyers search online for distinctive homes.

With all of the attention our sellers' homes receive, offers typically follow. However, there is more to a great offer than just the price. Many other considerations exist within an offer which are carefully reviewed with our sellers' best interests in mind. We will professionally advise our clients of the benefits and any potential pitfalls of each and every offer. In this way our sellers are able to make well informed, smart, confident decisions before proceeding with an offer.

Once an offer has been accepted, we will professionally advocate for, and guide our sellers through the entire process from contract to closing, minimizing the stress for our clients. Our amazing Transaction Coordinator is also with our sellers every step of the way, making sure even the smallest detail is not overlooked. We understand that selling your home is a big decision and that you will have many questions. We'd like to have the opportunity to speak with you and to show you how we could best assist you with your home sale.

Find Your Home's Value

Home Valuation

Personalized Real Estate Solutions Await

Don't navigate the world of real estate alone. Let Susan Sutton be your advocate on the path to finding your dream home or selling your current property. Susan is dedicated to making your real estate journey seamless and rewarding.